Case study: Jazyky na doporučení
Integration of an accounting software, a CRM, and a payment gateway for a language school
Half Century s.r.o.
A Prague-base language school operating under the brand Jazyky na doporučení.
The language school needed to offer its customers the ability to pay for lessons online by a card through a payment gateway and at the same time to automate its business processes on which the administrative staff were spending a significant part of their working hours.
The main goal of the project was to streamline the originally manual process of acquiring new customers. Once a customer filled out an inquiry form on the website, it was necessary to manually register the new lead in the CRM and assign it to a salesperson who then contacted the customer.
Such a process was lengthy, and some customers lost interest in the lessons in the meantime. As a result, the profitability of marketing campaigns declined. It was therefore essential for the language school to simplify the process as much as possible and offer customers the opportunity to pre-pay the lesson packages instantly using an online payment gateway.
MC7 also helped the customer find other activities suitable for automation:
The project started by a consultation during which we identified other activities suitable for automation.
The project started by a consultation during which we identified other activities suitable for automation.
The project started by a consultation during which we identified other activities suitable for automation.
In the first phase of the project, we addressed the problem that was most critical for the customer - streamlining the process of purchasing language lesson packages. To remove the biggest pitfall of the original, manual process, which required a live salesperson, we implemented an order form for the customer linked to the PayU payment gateway. We also connected the payment gateway to the Raynet CRM and furthermore to the cloud accounting system iDoklad.
At that stage, MC7 has delivered an added-value solution consisting of two points:
The second part of the solution was the automation of back-office processes. Since the customer was already using multiple information systems, we approached the problem as an integration project. Creating another information system from scratch with its own user interface did not make sense – on the contrary, we wanted to reduce the number of applications that employees must switch between.
We have therefore designed the software we delivered so that it had no user interface. Its purpose was to run in the background and automatically transfer data between the existing information systems.
In this spirit, we automated several formerly manual processes one by one. In addition to the usual benefits, this agile approach also had the advantage that the changes were presented to the employees gradually and so they had no problems adapting to the changes.
As a result, employees were able to spend much more time on creative tasks. In addition, by eliminating the human factor from the repetitive processes, we reduced the error rate to essentially zero.
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